Person deixis is the use of pronouns and other linguistic forms that refer to people in a conversation or text. In political discourse, the use of person deixis can be a powerful tool for shaping public opinion and influencing political outcomes. This article provides a pragmatic analysis of the use of person deixis in political discourse, exploring its various functions and effects.
What is Person Deixis?
Person deixis is a linguistic term that refers to the use of pronouns, names, and other linguistic forms to refer to people in a conversation or text. There are three types of person deixis: first person, second person, and third person. First person deixis refers to the speaker or writer, second person deixis refers to the listener or reader, and third person deixis refers to someone or something that is being talked about.
The Functions of Person Deixis in Political Discourse
Person deixis can serve a variety of functions in political discourse. One of its primary functions is to establish identity and establish a relationship between the speaker and the audience. For example, a politician might use first person deixis to establish a personal connection with the audience, using phrases like “I understand your concerns” or “I share your values.”
Another function of person deixis in political discourse is to create solidarity or division between groups. Politicians might use second person deixis to address a particular group, such as “you, the hardworking American people,” to create a sense of unity and shared identity. Alternatively, they might use third person deixis to distance themselves from a particular group, such as “those radical extremists on the other side.”
The Effects of Person Deixis in Political Discourse
The use of person deixis in political discourse can have a powerful effect on public opinion and political outcomes. By establishing a personal connection with the audience and creating a sense of shared identity or division, politicians can influence how people perceive their policies and positions.
For example, a politician who uses first person deixis to establish a personal connection with the audience might be perceived as more trustworthy and relatable than one who uses third person deixis to distance themselves from the audience. Similarly, a politician who uses second person deixis to create a sense of unity might be more successful in mobilizing support than one who uses third person deixis to create division.
Conclusion
In conclusion, person deixis is a powerful tool for shaping public opinion and influencing political outcomes. By understanding the various functions and effects of person deixis in political discourse, we can better understand how politicians use language to persuade and influence their audiences.